Matt Luxton is a personal trainer and coach based in Southwest of England. Have played International Rugby as a junior athlete and semi-professional as a senior, he has gone on to be one of the most successful fitness professionals in the UK. He was awarded the Most Innovative Fitness Entrepreneur (2012), co-authored an Amazon Best Seller, and written numerous recipe books. He has presented across the world, written articles and featured in numerous magazines and coached world record holders, Olympic games athletes and international representatives.
Matt Luxton - Most Innovative Fitness Entrepreneur 2012
In this episode we discuss:
- Adapting his business at the start of the covid-19 lockdown.
- Adapting his coaching for both the general public and athletes as well as dealing with their changes in expectations and goals.
- The value of coaching during periods of uncertainty.
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